Friday, October 25, 2019

Definition of Science Fiction Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Perhaps one of the most versatile genres in films, television, books, artwork and any number of things today is science fiction. Many times I have seen a sci-fi movie filed under comedy or drama. That is one of the major things that has led to my love for science fiction, the simple fact that it can be so much more than just science fiction. I would like to present a definition of what science fiction is in this paper. My definition will not be exact, because so many people have a different idea of what counts as sci-fi and, not only that, but we may have found yet another venue for science fiction by the time this paper is complete. In order to define what science fiction is and to support my definition, I am going to give some examples of stories that I think fall into this genre first and then give a semi-solid definition of what I think science fiction is. The first example of science fiction I’d like to take a look at is Alien. A prime example of straightforward science fiction would be this movie. Space miners (or merchants†¦something like that) are awakened from their cryogenic sleep-state much earlier than was originally planned. A distress/warning beacon on an unfamiliar planet caused their ship to awaken them so that help could be dispatched. Of course, it turns out to be a ship that was taken over by the Aliens and the Earthlings’ ship was soon to be infested. No questions about this one; it is most definitely science fiction. Humans meeting up with aliens and, of course, space travel, instantly places this film into the science fiction category. Another example of science fiction, and one that proves science-fiction’s elusive nature, is Tarzan. This is a fantastic example of a popular story that nobody would normally think of as being sci-fi. Everyone knows the story: A baby is lost in the jungle, raised by apes, and then is discovered years later by some jungle-adventurers. It sounds sort of questionable as to whether this should be considered science fiction, but it remains a fact that this story takes place on Earth and involves a character that has adopted ape-like qualities. One could argue that this is just a fictional story or even fantasy, but it still retains an element of science and, therefore, falls into the category of science fiction. Time travel: is it really science fiction? Some people would not agre... ... is. Science fiction (adj.) [sy-ens fik-shun]: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Some fictional event that was brought about using logical, scientific methods or caused by logical, scientific events. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Sentence use: I watched this science fiction movie the other day that scared the heebie-jeebies out of me! Needless to say, science fiction is a wonderful genre that encompasses a vast number of stories, even ones that we don’t really think of as sci-fi at first. As I have illustrated in these examples, science fiction can be the major genre of a story or it can be merely a piece within a story. Such a debatable concept as this one can be extremely difficult to completely define. For now, we’ll have to settle for a general definition such as the one I have written above, but perhaps in the future someone will define science fiction more clearly. Of course, if we limit the term science fiction to a clear-cut definition, will science fiction have such wonderful stories as it does now or will they end up being bland, repetitive stories? I believe that science fiction will never have a single definition because that just happens to be the nature of the genre.

Wednesday, October 23, 2019

Learning Theories Amongst Young Adults

Introduction The concept of ‘learning' has been embedded In each and every one of us from the daddy were born. Since, the beginning of man, learning has been incorporated Into our very nature whether we are conscious of It or not; from learning how to control fire to noticing how that fire provides us with warmth and security to ward of wild animals. Learning as defined by the Merriam-Webster dictionary is the activity or process of gaining knowledge or skill by studying, practicing, being taught, or experiencing something'.Over the years, psychologists have come up with different theories on how we learn. Marketers have taken these theories and applied them to gain a better understanding of how consumers learn and behave, in order to develop better marketing strategies to satisfy the needs and wants of consumers. This is commonly known today as consumer behavior. The rapid increases of millennial consumers over the years have Intrigued marketers to further understand and analy ses this new breed of consumers. Hence, to understand their behaviors Is to understand how they learn and process Information.There are many ways to learn and along with that, many different learning theories. In this research, I will be focusing on three mall learning theories related to young adult learning and what are the implications of these theories to marketing. Learning Theories of Young Adults & How Marketers Apply Them To analyses how young adults learn, we have to first understand the term young adult'. In actuality, there is no definition to the term; however it is widely used these days to describe an individual who lies within the transition period between the adolescence to adulthood period.The term is also typically used to better categorize his segment of individuals in researches, studies and even marketing. According to Erosion's Stages of Development, the young adult stage ranges between the ages of 18-35 years (Erikson, 1968). Due to the advancements of this ev er-changing society, learning today Is not the same as It was 20-30 years ago. The exposure to technology from an early age has altered the way these ‘dealt natives' think and process information compared to previous generations before them (Presents, 2001 Thus, the towards understanding how young adults' learn. Knowledge is perception – Socrates.Learning is no longer Just a passive assimilation of knowledge (Pigged, 1968), which is passed down from teacher to student. As Benjamin Franklin once said, â€Å"Tell me and I forget, teach me and I may remember, involve me and I learn†. The conventional student-teacher or teach me' methods of learning can no longer be applied to the young adults of this generation. Instead, the use of a more active learning method such as cognitive learning is more relevant today. Cognitive learning is a theory that defines learning as a behavioral change based on the acquisition of information bout the environment' (Mossy, 2009).There are three main branches of cognitive learning; the iconic rote learning, vicarious learning and reasoning or analogy learning. Iconic rote learning The first area of cognitive learning we will be looking at is Iconic rote learning. Iconic rote learning is defined as learning the association between two or more concepts in absence of conditioning (Neal, Sequester, Hawkins, 2002). The essence of this concept is repetition, where the intended concept is repeated over again to engage the attention of the intended target.On the surface, this concept might seem similar to hat of the classical conditioning method which also involves repetition. However, this concept differs from classical conditioning because of the absence of a stimulus- response mechanism, a direct reinforcement or reward involved. The aim of iconic learning is Just to boost the attention and promote awareness off concept to associate its key attributes. Young adults today are faced with a â€Å"continuous partial atte ntion† syndrome, where there is an overload of information from the use of technology (Coleman, 2013).It is difficult to teach a young adult today in a classroom, specially with the use of smoothness, laptops and gadgets, while simultaneously trying to receive information from the speaker or teacher. Moreover, young adults have the tendency to be distracted by the thought of needing to check their text messages or notifications from social-media circles. This attachment to technology is the reason why the transfer of an intended information or concept, has to be extensively repeated to obtain the constant attention or awareness of the intended person, in order for learning to occur.Herbert Simon, a Nobel-winning economist rote â€Å"Hence a wealth of information creates a poverty of attention†. Therefore, marketers who understand this theory, apply it to their marketing strategies to attract the attention of young adult consumers. Advertisers use mediums such as televis ion commercials, Youth ads, and print media to create a link between the brand and its key benefits to consumers through iconic rote learning. For example, the extensive repetition and occurrences of a Cataracts advertisement, associates the brand to premium coffee.Once consumers have made the connection between Cataracts and premium coffee, consumers will cognitive processing. The presence of these commercials can even be made on digital platforms such as tablets and smoothness through downloaded APS (applications). Hence, with the right amount of exposure and occurrence, marketers will be able to capitalize on the ‘distraction' of technology to learning and use it to their advantage when marketing young adults through infiltrating popular internet mediums such as Backbone and Youth. Vicarious learning Vicarious learning, also known as observational learning (sometimes called modeling or imitation) is simple learning by observing others and copying their behavior Fletcher and Gorton, 2007). Often used in conjunction with Bandanna's social learning theory, made famous by the ‘Boob doll' experiment; considers that children learn complex social behaviors by copying the behaviors of adults. Later on, Bandeau acknowledged that learners also play an active role in the learning process by only choosing models which are consistent with their own personal beliefs and values which produce desired outcomes (Bandeau, 1989).Androgyny, also known as the study of how adults learn, was made popular by Malcolm Knowles who believed that adults are self-directed, goal-orientated and bring life experiences and knowledge to their learning experience (Knowles, 1989). Hence, it is clear that Bandanna's theory not only applies to only children but to young adults as well because they only model those who align with their own prior beliefs and knowledge, to reach a desired goal or outcome. Thus, marketers who understand these learning theories apply them to their marketin g strategies to reach young adult consumers.For instance, popular Swedish retailers H&M use David Beckman (a famous footballer and celebrity) as their brand ambassador and spokesperson for their clothing line. Young adults who identify and look to Beckman as their role model will tend to imitate him; including what he wears in this case. Analytical or reasoning learning Analytical or reasoning learning can be defined as â€Å"an inference process that allows consumers to use an existing knowledge base to understand a new situation or object† (Hawkins and Motherboards, 2010).In analytical learning, critical reasoning based on existing understanding and knowledge is used together with new information or concepts in the learning process. This is common in young adults as they incorporate life experiences and pre-existent knowledge to their learning experience, as mentioned earlier based on the androgyny study (Knowles, 1989). Simply put, this theory of learning helps young adult s use a pre-existing knowledge of something that they familiar with, to learn something that which they are not familiar with.Typically, high-involvement products involve more reasoning thinking because consumers are motivated to learn about products that they are interested Marketers who understand this theory use it to reach young adult consumers. An example of this is the purchase of high-involvement products such as smoothness. Users in Malaysia were between the ages of 25 to 34 (Enterprise News, 2011), hence falling within the young adult category (Erikson, 1968).The consumer behaviorism model suggests that a typical consumer goes through four stages before purchasing a product; recognition, searching for information, evaluation of alternatives and finally, the purchase decision (Kettle and Keller, 2012). Therefore, in the purchase of a smartened, young adults in Malaysia use analytical or reasoning learning to acquire as much information about the smartened when comparing betw een brands and prices.Hence, marketers in the smartened industry, should market their smoothness based on emphasizing on the unique specifications and restorability of price in order to gain a comparative advantage over competitor brands. If the product attributes align with a previous knowledge or experience, then the young adult will be motivated to learn more about the smartened and eventually decide to purchase it. Conclusion Young adults have become the main target market of marketers. Hence, it is critical to understand how they think, behave and learn.In this assignment I highlighted who young adult are and analyses the different cognitive approaches to learning when it comes to young adults which include; iconic rote, vicarious and analytical learning. These learning theories have a direct impact on the decision-making process of young adult consumers in purchasing items. I have also given real life examples which illustrated and describe the appropriate marketing strategies to not only reach but significantly affect and influence the way young adults purchase products.

Tuesday, October 22, 2019

How to be Professional at Work

How to be Professional at Work While you don’t want to create a phony professional persona at work that doesn’t make you feel comfortable or like you’re being yourself, there are a few words that should be stricken from your vocabulary- at least at the office, if not beyond.These are words that, fairly or unfairly, can easily undermine your credibility and professionalism. Don’t give anyone an excuse to doubt you.Just say no to:â€Å"Like†Ã¢â‚¬Å"I like pizza† is fine. So are similes: â€Å"that sunset is like a painting.† So is the thing you do on Facebook. What isn’t fine is using this word as conversational filler, or a verbal tic. â€Å"She’s, like, so pretty; it, like, hurts to look at her. I’m like†¦ wow.† Do yourself a favor and try to notice every time you say â€Å"like† in these bad ways for a few hours, or a day. Then try and charge yourself a dollar every time you do it. It’s a tough habit to notice- even toug her to break- but it has to be done.â€Å"Almost†There’s nothing wrong with this one, grammatically. It just implies†¦ well, not getting the job done. In a work environment, when you’re trying to convince peers and superiors of your capabilities and butt-kicking potential, you can find a better way to express yourself than â€Å"almost.†Ã¢â‚¬Å"You know†This is a lazy bit of conversational filler. The person you are talking to either does or doesn’t know what you mean. Try reading their cues to see which is which. If they do know, stop talking; you’ve already made your point. If they don’t, try to explain what you mean more clearly.â€Å"Try†This is like â€Å"almost.† In the immortal words of Yoda: â€Å"Do or do not. There is no try.† There are ways to convey failed, yet valiant attempts without using the word and implying that you’ve given up. Try it!â€Å"Wish†If wishes were horses†¦ Well, you get the picture. Every time you’re tempted to say â€Å"wish,† change it to â€Å"will.† You’ll get a whole lot more done if you’re constantly challenging yourself to put your money where your mouth is. Same goes for â€Å"might!†Ã¢â‚¬Å"Literally†This word has been ruined by overuse. Unless you’re very specifically conveying that you are not exaggerating, strike â€Å"literally† from your vocabulary. Most people use it nowadays when they are, in fact, exaggerating- in an ironic way. If you don’t know exactly what you’re trying to convey when using this word, chances are you’re using it wrong. Better not to use it at all.